Rubicon Labs Announces Secure OTA Silicon update for Xilinx Zynq SoCs Providing Secure Resilience from the Cloud to Endpoint for the Automotive and Industrial Sectors

Julia Cline Auto, Industrial, Medical, News, Payments, Smart Buildings

SAN FRANCISCO, CA, OCT 11, 2018 – Rubicon Labs, a leader in providing secure identity and subscription services for the IoT, today announced an end-to-end solution for secure over-the-air (OTA) Silicon update including hardware functionality, machine learning (ML) models, security patches, and other functionality through reconfiguration of Xilinx Zynq® SOC and FPGA technology.

The Advanced Driver Assistance System (ADAS) market is forecast to reach $67.4 billion by 2025, according to Grand View Research. The ability to secure the ADAS devices, while also having the opportunity to roll out new features and the ability to update systems with advanced functionality over time are widely seen as keys to market growth. As new features are designed, drivers will require the most up-to-date technology, but drivers and government regulators also will need to know that the security and control of these devices is being addressed.

Rubicon Labs’ Rubicon Identity Service (RIS) enables secure control of data from an OEM cloud service down to targeted devices. This provides a secure method to deliver OTA functional enhancements to a particular vehicle’s automotive electronic control unit – ECU(s) with targeted new hardware functionality.  Paired with Xilinx’s unique configurability and adaptability, this method provides secure resilience to field deployed systems. This secure OTA Silicon update provides the ability to modify systems with new hardware functions, effectively changing the functionality of the silicon, to address security gaps, or to update functionality without having to physically replace ECU parts, which would be a difficult after-market task, thereby effectively extending the life of in-vehicle ECUs.

“Rubicon Labs understands the value of providing secure solutions from endpoints to the Cloud.  We are pleased to continue exploring new use cases with Rubicon for their secure identity cloud service for OTA  update of Silicon functionality of our adaptable technology, including modifying existing functions or adding new features along with update of mission critical functions, e.g. security algorithms,” said Willard Tu, Senior Director of Automotive Marketing at Xilinx.

“Working with Xilinx’s adaptable technology provides a unique opportunity for Rubicon’s SaaS-based service to deliver OTA updates to Xilinx technology for both software and now hardware – updating deployed systems operating in virtually any market.  This unique technological feature provides the ability to fully or partially reconfigure areas of the device. We’re looking forward to working with Xilinx to explore new opportunities for this combined technology,” said Julia Cline, VP Product & Marketing of Rubicon Labs.

Rubicon Labs and Xilinx will demonstrate secure identity OTA Silicon update of functionality with ecosystem Alliance partner System View, using the Zynq UltraScale+TM MPSOC, enabled by the Rubicon Identity Service at the IoT Security Forum, Oct. 12, 2018 at the Grand Prince Hotel Takanawa, Tokyo, Japan. Additionally, Daniel Isaacs, Xilinx’s Director, Automotive Strategy will present securing IoT applications during the keynote session “Enabling Safe and Secure Operation for Automotive and Industrial Applications through Programmable SoC Technology.”

About Xilinx

Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies – from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP, designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future. For more information, visit


About Rubicon Labs

Rubicon Labs provides trust, identity, and security for connected IoT devices. The company believes secure identities are foundational to help the IoT market achieve its massive potential.  Rubicon Labs has created a unique platform to provide security and identity seamlessly from the cloud to gateway and even to the most resource-constrained IoT endpoints.

Rubicon Labs’ Identity Platform is delivered as Software as a Service (SaaS), providing developers with a simple path to authenticate, secure and control their devices. Once identity is provisioned, data can be encrypted and signed, devices can be controlled with policies and over-the-air updates can be targeted to unique devices.

Rubicon Labs is based in San Francisco and operates an R&D lab in Austin, Texas. The company is venture-backed by Third Point Ventures, Pelion Venture Partners, and Akamai Technologies.

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Media Contact:

Julia Cline, Rubicon Labs



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