About us

Company Overview

Rubicon Labs was founded in 2012 with a mission to provide trust, identity, and security. The founders have a long and deep history of innovation and successful productization at Apple, Pixar, Adobe, Hewlett Packard, Broadcom and many successful startups. Inspired by the changing IoT landscape, the team has created a unique technology to provide security and identity seamlessly from the cloud to the billions of connected things. Rubicon Labs has its headquarters in San Francisco, California and a R&D center in Austin, Texas. The company is backed by Third Point Ventures, Pelion Venture Partners, and Akamai.


Market Overview

Rubicon Labs is focused on the IoT market that Gartner, Inc. forecasts will have 6.4 billion connected things in use worldwide in 2016, up 30 percent from 2015, and will reach 20.8 billion by 2020. And, in 2016, IoT will support $235 billion in total services, up 22 percent from 2015.

For 30 years, public key infrastructure (PKI) has served us well and will continue to have a place in applications where the number of unique endpoints needing secure identity and encrypted communications remains relatively bounded. The vast majority of secure communications occurs between consumers and web facing servers. In PKI, the authentication burden is simply one way, between 4 to 5 popular web browsers, and a few dozen certificate authorities that provide an imprimatur of trust to the millions of web based business. However, PKI does not scale for IoT. PKI is compute intensive and too power hungry for small IoT sensors, expensive to administer, and is simply impractical for billions of sensors, gateways and servers that require low cost, two-way authentication and secure communications.

Rubicon Labs’ symmetric Zero Knowledge Platform addresses this IoT need and allows for two way authentication and the ability to provide identity to the billions of devices coming online each year.


About our Technology


Rubicon Labs is disrupting the world of digital identity in the IoT space by using a unique approach to symmetric cryptography, digital fingerprints, and a cloud based identity service.

This unique combination of the three C’s: Cryptography + Cloud + Control allows Rubicon Labs to address today’s need for digital protection as well as tomorrow’s need for massively scaled IoT key management. Rubicon’s innovation for IoT is its Zero-Knowledge Platform that provides a service to abstract key management. The keys are invisible and instantly usable to authorized users while remaining completely unknown to senders, receivers, and hackers.


Identity as a Service


  • Connector.Connector.

    policy enforcement

    Every IoT network, has different requirements for its devices. Rubicon Labs’s platform allows for tailored policy creation and enforcement.

  • Connector.Connector.

    key management service

    Creating a secure network for devices requires crypto experts. Rubicon provides easy to integrate APIs that abstract away this challenge.

  • Connector.Connector.

    business model enablement

    Rubicon allows all devices to be uniquely identified and authorized so new businesses or services can be created with a network of IoT devices.

  • Connector.Connector.

    revoke keys

    Two-way authentication is needed to provide the ability to remove devices based on policy or payment requirements.



Automotive White Paper

The “connected” car of today has evolved into a collection of dozens of sensors and semiconductors that control everything from braking, acceleration, airbags, navigation and in-dash entertainment, which can link over the air to the Internet.

These unprotected connections to the Internet are in essence an unlocked backdoor for hackers and opens up attack vectors that simply did not exist before: web browser exploits, malicious apps, and cloud service manipulation. Rubicon provides an easily integrated key provisioning and protection platform for securing sensors, automotive microcontrollers (MCUs) and central processing units (CPUs).

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IoT Security White Paper

Summary: Explosive growth of IoT devices will expand a porous digital border that can be easily breached if not protected. Over the next five years, the number of connected devices is expected to at least double, with 75% of the growth coming from non-hub devices such as sensor nodes and accessories. These connections will drive innovation, but they will also expand the cyberattack space in ways never before. To combat this expanding threat, Rubicon Labs has built an IoT Security Platform to enable ecosystems to drive IoT innovation with a scalable hardware security platform that manifests trust.

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Secure Identity for Everything